Web Doctor Reports

Online publishing platforms and tools have become far more sophisticated in the last few years, which has made it easier to get an attractive and functional website for relatively little cost.

However, in my experience, the vast majority of websites are still let down by some fundamental issues that fall under the broad topic of "design", and which include critical factors including brand communication, navigation, and ease-of-use. The problem is, if someone quits your website in frustration without telling you, how will you ever know?

When someone arrives on your website, assuming they are the kind of visitor you want to -- and can -- convert, either into a buyer or a lead or a follower, there are several vital things that all need to happen, and in the right order. To give a glimpse of this cognitive process...

Now, within these broad objectives there can be a multitude of messages, signals, and options... and every one of them could be a "hole in the road", an opportunity to lose your visitor and fail to convert!

The problem is, it is not easy to spot the holes in this process on your own website, simply because you have looked at it so many times. And it only gets harder and harder over time!

That's where my Web Doctor Reports can help. I can show you where you are leaving money on the table, and what to do about it. What's more, I'll make it 100% risk-free for you. All I'm asking is for a few moments of your time, and you'll discover an opportunity to give your profits a real boost.

What's more, I bring decades of experience working on all kinds of brands (everything from massive web magazines to government portals to membership platforms to e-commerce to one-page marketing sites)… which gives me a massive library of ideas for different approaches to any business challenge.

Crucially, I am not tied to one specialist subject area. My interest is in success, and that requires getting a lot of things right, starting with attracting the right kind of visitors for the right terms, creating the correct first impression, putting across a powerful proposition, providing all the positive reasons to say "Yes!" and also removing obstacles that might get in the way.

I have intense experience right across the web publishing sector, spanning a spectrum of vital disciplines, including...

It is because of this broad experience that I can help advise you on any of the key aspects where your website might have a weakness. (See my online cv for more details.)

Over the years I have invested in a huge amount of analysis, which has helped me to push the boundaries of understanding about what makes people say "Yes" online. Along the way I have created a number of useful conceptual tools (like the Circuit and the Awareness Ladder) to help me help my clients make more sales, with great success.

But I won't stop at just analysing what's wrong. I am also a highly experienced creative professional who has put years and years into helping all kinds of brands to communicate more effectively, with expert graphic design and copywriting, whether it is for web page copy, ads, videos, and even books!

So you will not just get a new direction from me, but I'll present real assets, which might include graphical redesigns, copy rewrites, which will hopefully demonstrate my ideas in a tangible way and which you may be able to implement very quickly.

Even better, my report will not only indicate what to do... but help you really understand why! I'd love to share what I know and make you and your team stronger in the process.