January 26 2015

Open Source Marketing Presentation



Here’s the recording of the presentation I made in my twice-weekly Inner Circle hangout earlier today.

I present the philosophy and rationale behind my “Open Source Marketing” concept, and explore what needs to happen in order to carry it forward.

The idea is at an early stage, but we’re agreed that the core strategy material I’m giving away in Ultimate Web Design forms a very useful starting point.

Please feel free to comment and to contribute your ideas.

[responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’0′ hide_title=’1′ hide_fullscreen=’0′ autoplay=’0′]https://www.youtube.com/watch?v=gtZiS2fr_aU[/responsive_video]

Note: In the discussion that followed, we agreed to change “Rapid Delivery” to “Campaign Delivery”. Although marketing deployment is usually far more rapid today than in the past, and often a feature of well-executed online marketing campaigns, rapid deployment is not universal.

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Update: 2nd February, 2015

Here’s a further video about the potential business model for “Open-Source Marketing”, which explores how we might profitably run a collective of consultants and experts on the back of the free platform, and deliver incredible value to our market at multiple levels.

[responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’0′ hide_title=’1′ hide_fullscreen=’0′ autoplay=’0′]https://www.youtube.com/watch?v=NK1lfzgmT_8[/responsive_video]

About the author 

Ben Hunt

My job is to look at the world and wonder... "How should we live?"

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