March 9 2015
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My job is to look at the world and wonder... "How should we live?"
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Looking forward to getting started.
You’re right on regarding the uniqueness of individual businesses. That’s been the most difficult issue for me over the past two years – how do I take what all the “gurus” are promoting and use it effectively in the context of my business? It’s not an easy question to answer.
Bob, that’s a great question. The “gurus” will happily tell you, “X works, look at my evidence, and if you’re not doing X you’re a fool.”
But remember their job is to sell you stuff, and one of the ways they do that is by sowing doubt and suggesting they’ve got a cheat/trick/technique that works almost magically… and which you don’t know… but which they can show you for a fee 🙂
It’s all about context. Anything can be great. Anything can be totally wrong. That’s what we’re here to work out together.
This video demonstrates why this new approach is probably going to outclass most of what is being done in IM up until now: an individualized approach for each unique marketing situation. People who still do the cookie cutter approach, and apply one system that might work for one area but not for others, are going to be losing ground, and probably more and more so as time goes on and IM gets more sophisticated. You can’t be following any guru from now on. That is not good enough any more (IF it ever was!)
That’s right David. On the group call today we talked about how you need a combination of third-party expertise (in whatever areas are your weakest) plus your own knowledge.
It may be that you need strategic help to “see the wood for the trees”, or technical help with AdWords, or support with copywriting. And we can always use a second set of eyes! But there’s no single technique or approach or tactic that always works.
It all depends. Context is everything.
That’s why it can be so important for the business owner or entrepreneur to be intimately involved with their own marketing. Everyone’s mix of skills, strengths, and weaknesses will be different, but we should be involved closely where we can.