Marketing Strategist

I am Selling Web Design From Scratch (SOLD)

Published a few months ago - 0 Comments

Update: WDFS is up for Auction on Flippa, ends August 24, 2017

Okay, I have finally taken the plunge and have decided to sell WebDesignFromScratch.com.

I know it could do a lot of good for some people out there. I know that because, when I was in the web design business, that site generated all the leads I could handle. I was able to run a six figure web agency with very little marketing effort or spend.

The truth is, this site really was one of the first tutorial sites in the industry, and has been very influential for a lot of people. But my interests and business have moved on from “web design” into broader marketing and green issues, so sadly I have not found very much to talk about around that topic.

This is an incredible resource, and it would be a huge shame to see it go to waste, so I’m looking for someone who will be able to profit from the site.

Traffic Erosion

The result is that, lacking fresh new content, the traffic has very slowly died off over the years.

WDFS traffic erosion over nine years

For several years, while I was more active, WDFS was getting 100,000 monthly visits or more, hitting a peak of 229,000 in September 2011. Now, we’re looking at just 20,000 visits each month.

That can be reversed! All it needs is someone who cares and is active in the web design space. Could that be you?

Massive Ranking Potential

The site still has plenty of page-1 rankings, and will have a MASSIVE ability to rank for any new terms related to web design.

Here’s today’s Open Site Explorer snapshot, showing the very respectable domain authority of 54!

OSE summary

Here’s a summary from Analytics of the most popular search terms (2017).

Top search terms

Aside from HTML/CSS reference terms, I still have pages ranking very highly for phrases around “best websites in the world”, which is clearly a massive opportunity for anyone in the website delivery business (designers, producers, or theme vendors).

And clearly anyone who wants to sell courses in website production (HTML / CSS) will find it very easy with the traffic this site gets (197,046 visits from organic search terms that include “HTML” since January 1st).

What’s the Offer?

I’m open to selling the domain and all the website content. (If it’s feasible, I can even transfer the Moz Pro property, so you can use the historical data.) I don’t have a price, will probably take the best offer I get in the next two weeks.

Alternatively, you may prefer to lease the site! If so, just let me know.

In addition to individuals or businesses, perhaps you may like to go into a coalition with others? If so, I’ve set up a temporary Facebook group where you can post your ideas and invitations, or look for other people who might have compatible goals.

Who Should Be Excited Right Now?

I have some ideas for who the ideal new owner of WDFS might be. These include…

  • Web designers / agencies (I ran my whole 6-figure business for years on the leads I skimmed off WDFS)
  • Theme vendors
  • Course vendors
  • SEOs who specialise in the web sector (the outbound link value of this content is terrific)
  • Entrepreneurs who want to run a blog or magazine to build an audience
  • Affiliate marketers who sell web/marketing related products
  • …or whatever you do, perhaps?

If you’re interested, please feel free to comment here, or email me (ben@benhunt.com) with any thoughts, suggestions, or offers. But my advice is to move fast! Even if you don’t have a firm offer, let me know if you’re interested, as I don’t want you to be disappointed.

The WDFS Facebook page is also included, obviously. It currently has 2770 likes.

Also feel free to ask me if you’d like any more data from Analytics, list building etc.

Thanks,
Ben

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