Marketing Strategist

Frank Kern Scammy Email?

Published a couple of years ago - 90 Comments

Our Open-Source Marketing community understands that, in order to succeed in marketing, you need to go deep.

You need to ask a hundred questions, challenge assumptions, and use every ounce of your imagination to craft a position that will be unique, compelling, and deliver real value.

Then you get emails like this from Frank Kern, which appears to offer a cookie-cutter solution to marketing (one of my pet peeves).

What Frank’s offering seems nonsensical and I reckon can only possibly work if you’re in certain narrow niches.

The idea that Frank’s people can set up 7 campaigns for you — without knowing about your business in great detail — is preposterous, and the only people who’ll fall for this have to be so desperate for the promise of easy money that they’ll believe anything.

Screen Shot 2015-04-14 at 12.31.35

Now, the email does say that there’ll be a two-day, intensive workshop where I’m guessing you’ll do the deep-dive, but I’m still very dubious that there exist 7 patterns for email campaigns that are universally applicable.

People love to be offered simple solutions that promise great results. Magic beans, shortcuts, cheats, easy money… we love that stuff. So I think this is either clever marketing, or Mr. Kern is a bona fide marketing genius. You be the judge, but personally I think this is over-stretching (at least for the majority of businesses out there).

By the way, the email says, “This is the first time I’m actually having my tech team doing ALL the work for you before you even arrive.”

I think that may be a lie, because I got the same email from Frank on November 17th, 2014, where Frank offered me…

I’m doing a live IMPLEMENTATION Boot Camp 
here in San Diego in January …and I wanted to see if 
you’d like to come.

And again on February 5th, 2015, where he was curious to know if I’d be interested in…

I’m doing a live IMPLEMENTATION Boot Camp 
here in San Diego in February …and I wanted to see if 
you’d like to come.

In fact, I have received this same email at least five times in the past year, every one claiming:

This is the first time I’m actually having my tech team doing ALL the work for you before you even arrive.

So that’s either a deliberate deception or a silly mistake. Let’s hope it’s the latter.

Join my email list

90 comments