"Earthman"

Blog

Long time no see!

I thought I’d record a short video to let you know about what I’ve been up to over the past couple of years, and to

Cows and Carbon for Dummies

It is popular to claim that cattle are bad for the environment, and the best thing we can do for the planet is to eat

Vegan YouTuber Fail Leaderboard

There seem to be so many high-profile vegan YouTubers dropping the diet at the moment, and I thought it would be constructive to create a

“Five Mile Restaurant” Regenerative Business Concept

My wife and I have been kicking around the concept of a “five mile restaurant” for a couple of years now. At its core, it’s

Meat & the Appeal to Nature Fallacy

The “Appeal to Nature” fallacy comes up frequently in debates about the rights or wrongs of human diet. It is used by those on both

Thoughts on Killing Animals for Meat

I’ve been pondering the ethics of meat, which inevitably involves taking life (unless we’re talking lab-slime, which we’re not). If you have read my previous

Veganic Agriculture, is it Sustainable and Viable?

In a recent online discussion, someone claimed that “farms everywhere are turning veganic” (i.e. growing food without using any domesticated animals or animal products like

Conventional Agriculture Will Kill Us

So-called “conventional” agriculture is literally destroying the basis of human life – which is the soil beneath our feet. I believe this constitutes the greatest

Fact-Checking Moby’s Vegan Propaganda

This piece of vegan propaganda came up on my Facebook feed today, via Moby, the awesome music producer and well-known advocate of veganism. (Side note:

You Don’t Eat Enough

I’ll tell you what’s wrong with you: You don’t eat enough! This is totally an opinion piece. I’m no nutritionist, I’m just fascinated with food

Animal Rights Activism’s Blind Spot

As part of my interest in ethical and sustainable food systems, I have spent a bit of time around animal rights groups on Facebook recently.

Stories from People Who Have Given up Vegan Diets

This is as much a bookmark page for my own reference as anything else. It will help to counter the frequent claim that “Everyone can

Should We Eat Meat?

Over the past few years since I got the food and soil bug, I guess I’ve been pondering one big, central, hairy-arsed question: How can

How NOT to Handle a Groupon Promotion, According to Peter Drucker

I recently had an experience with a Groupon promotion run by a local hotel, which I think makes a great example of how NOT to

I am Selling Web Design From Scratch (SOLD)

Update: WDFS is up for Auction on Flippa, ends August 24, 2017 Okay, I have finally taken the plunge and have decided to sell WebDesignFromScratch.com.

A Marketing Lesson from Land Fertility

If you know anything about me, you probably know that I think a lot about land, soil, the way we live, and where our food

The Elephant in the Room

Thirteen people have already signed up for the Intensive Group for my new Marketing Strategy Course. (To those 13, thank you so much, you’ll be

Interested in a Course in Marketing Strategy?

The Marketing Strategy Course is now live here. I am considering running a short course in Marketing Strategy, and would like to get your views on it. In

Marketing is Sex

When you think about it, marketing is very much like sex. When it works, it can be so right, empowering and creative. When it’s wrong, it can be disempowering

Can Software Write Your Copy?

It has been a while since I felt compelled to write one of these reviews calling out Internet Marketing bullshit. (I honestly don’t like doing

The Path Program: Week Four

Here’s the final week of free videos for “The Path Program” where we start to put one foot in front of the other on the

The Path Program: Week Three

The videos for week three of “The Path Program” — a short course designed to help you get what you want most in life (really want

The Path Program: Week Two

Here’s week two of four of “The Path Program”, which I’m making available for free. Why? Simply because I want you to have it, and

The Path Program: Week One

In the summer of 2016, I got together with a couple of other coaches or facilitators to put on a course on “whatever you most

A Business Proposal For You

I’ve been mulling on this idea for a few months, and I guess it’s just time to put it out there. In brief, I’m looking

Spend an Hour in the Company of a Great Teacher

Today I learned that my friend and mentor Alistair Smith passed over into “whatever happens next”. Our history is relatively short. Alistair contacted me around a

Bowing Out

Friends, This is something that has been brewing for some time, and probably won’t come as a big surprise if you’ve been following me for

Time To Take My Own Medicine

This is an open letter to my tribe, my friends in the marketing world. You already know if you’re one of them, because you’re going

Why Marketing Strategy is the Future

If you’ve read “Web Design is Dead” you will already understand why the old generalist web designer/developer/webmaster role is facing imminent extinction, and why I believe

WDFS Premium is Ending… Tell Me What YOU Need In It!

At the end of today (February 29th, 2016), I’m removing the early-bird 50% discount on Web Design from Scratch Premium. Tomorrow, the price will double

Small Business Marketing DIY Idea

I’d love to get your thoughts on this idea. Watch the short 5-minute video I just shot in my garden. In the post-“Web Design is

Looking Ahead to 2016

Following a recent email from an email subscriber asking how all the stuff I’ve been talking about in the past year fits together, I just made

My Thoughts on Jeff Walker’s Product Launch Formula

I got this message recently from someone on my email list. Im a novice in this but i was studying a lot years ago. The

Web Pro 2 – This Changes Everything!

If you’re a business owner, you have probably already been burned on marketing projects. Most likely you risked a significant budget on a website or marketing campaign

Announcing the Ethical Marketing Group

This is me looking pissed off Anyone who knows me is clear on where I stand on ethics in marketing. I see a lot of

Ryan Deiss, Bullshitter Par Excellence

I don’t like writing these blog posts, but someone has to. I got another email from Ryan Deiss, who we all know is the Fresh

Internet Marketing is Broken

If, like me, you feel deep down that there’s something deeply wrong in the way online marketing information is shared in this world, this post

A to B: The Science of Lead Magnets

Capture: Introduction

4 Presentations on List-Building

Perfect Topics Workbook

Campaign Design: Targeting

Campaign Design: Outreach

Campaign Design: Introduction

Circuit Review Day Five: Final Notes

Day Four: Quick Tests

Circuit Review Day Three: One-Liners